The Brief:

Florian Stephens approached us to completely redesign his identity as a 3D artist and designer for the new year. The aim of this re-branding was not only to attract further large corporate clients such as MTV, the BBC and the Telegraph but to also emphasize Florians’s professional approach to design by providing him with a clean cut and sleek branding concept. Florian’s graphic identity became a metaphor for his versatility as a 3D designer. The basic brand-mark consists of  an icosahedron (20 identical equilateral triangular faces, 30 edges and 12 vertices) which is colored in dynamically. Different colours and shades make every iteration of the logo unique. The basic shape of an icosahedron was chosen due it’s interesting and versatile form. It’s perimeter shape for example is the same as that of a 3D cube portrayed from of the top left or right corner. Furthermore the shape was of specific interest due to it being one of only five platonic solids. Throughout Florian Stephen’s branding, from his website to his business cards and invoices, the logo coloration is chosen individually to create the effect of the logo being unique to every single interaction between Florian and his customers. With over 1,700 possible permutations, Florian’s dynamic brand-mark attempts to reflect the very multidimensionality of 3d design.